The Expo Luncheon speaker Eric Martin is co-founder of 80amps, the Richmond-based incubator he started with the Martin Agency, one of the country’s top advertising agencies. Eric provides new venture guidance the the Martin Agency and a host of local and national startups. Eric spoke about the ways in which Customer Experience (“Cx”) is built, why it matters so much in the age of information transparency, and how to gauge if your Cx is driving brand value. (Click to download the 80amps/Boost Cx Growth Inventory.
As a professor of entrepreneurship and innovation at the University of Virginia’s McIntire School of Commerce, Eric co-founded the Galant Center for Entrepreneurship. He has also lectured at VCU’s Brandcenter on driving wealth creation through creativity. Currently, Eric advises clients throughout the country on issues of corporate growth, product development, and innovation through his firm, Boost Partners. Eric’s 20-year career includes successful operating experience as an entrepreneur, chief executive, strategist, and change agent.